Our Company
ABOUT US
Excellence in financial services
INTRODUCTION
UBL Financial Services Pvt. Ltd. (UFSL) (formerly AFSL) was incorporated on
27th February 2014 to provide financial related services included but not limited to distribution of financial products and investments including collective investment schemes (CIS) and voluntary pension schemes (VPS).
AFSL was later renamed as UBL Financial Services Limited (UFSL) in June 2025, in order to provide brokerage services to its customers.
We are a TREC holder of Pakistan Stock Exchange (“PSX”) and licensed by the Securities & Exchange Commission of Pakistan (“SECP”). UFSL is an accredited broker of the Financial Markets Association of Pakistan (“FMAP”).
The customer base will include domestic institutional investors, high net worth clients and foreign investors. Services will include trading in listed shares, commodities and fixed income securities. UFSL will also offer investor advisory services and publish economic, sector and company research.
UFSL’s major strengths will be strong financial backing, trusted brand name, robust digital infrastructure and experienced management team.
VISSION STATEMENT
Our Vision is to create and maximize value for our valued clients by constantly trying to remain abreast of the market’s perspective. We want to be become a leading, ethical and professional market player in the financial services sector.
MISSION STATEMENT
Our Mission is value creation through best execution services and innovative products while upholding highest standards of ethical principles. We want to contribute towards the growth of capital markets.
MANAGEMENT TEAM
Meet our ambitious & competitive team
Our core strength is our team of highly qualified and experienced professionals committed to the highest ethical standards in serving our clients with utmost diligence.
Adeel Ahmed
Head of Online Trading
Adeel Ahmed is an Executive Vice President /Head of Online Retail and has a vast experience of more than 20 years of working in the capital markets industry.
Adeel Ahmed
Head of Online Trading
Adeel Ahmed is an Executive Vice President /Head of Online Retail and has a vast experience of more than 20 years of working in the capital markets industry.
BOARD OF DIRECTORS
Meet our ambitious & competitive team
Our core strength is our team of highly qualified and experienced professionals committed to the highest ethical standards in serving our clients with utmost diligence.
Adeel Ahmed
Head of Online Trading
Adeel Ahmed is an Executive Vice President /Head of Online Retail and has a vast experience of more than 20 years of working in the capital markets industry.
Adeel Ahmed
Head of Online Trading
Adeel Ahmed is an Executive Vice President /Head of Online Retail and has a vast experience of more than 20 years of working in the capital markets industry.
SHARE
HOLDING
100%
UBL Fund Managers Private Limited
Associated
Entities
- UBL Fund Managers Private Limited
- UBL Bank Limited
OTHER INFORMATION
AUDITOR
Riaz Ahmad,
Saqib,
Gohar & Company
LEGAL ADVISOR
Riaz Ahmad,
Saqib,
Gohar & Company
AUDIT COMMITTEE
Riaz Ahmad,
Saqib,
Gohar & Company
REGISTERED AGENTS
Riaz Ahmad,
Saqib,
Gohar & Company