Our Company
ABOUT US
Excellence in financial services
INTRODUCTION
UBL Financial Services Pvt. Ltd. (UFSL) (formerly AFSL) was incorporated on
27th February 2014 to provide financial related services included but not limited to distribution of financial products and investments including collective investment schemes (CIS) and voluntary pension schemes (VPS).
AFSL was later renamed as UBL Financial Services Limited (UFSL) in June 2025, in order to provide brokerage services to its customers.
We are a TREC holder of Pakistan Stock Exchange (“PSX”) and licensed by the Securities & Exchange Commission of Pakistan (“SECP”). UFSL is an accredited broker of the Financial Markets Association of Pakistan (“FMAP”).
The customer base will include domestic institutional investors, high net worth clients and foreign investors. Services will include trading in listed shares, commodities and fixed income securities. UFSL will also offer investor advisory services and publish economic, sector and company research.
UFSL’s major strengths will be strong financial backing, trusted brand name, robust digital infrastructure and experienced management team.
VISSION STATEMENT
Our Vision is to create and maximize value for our valued clients by constantly trying to remain abreast of the market’s perspective. We want to be become a leading, ethical and professional market player in the financial services sector.
MISSION STATEMENT
Our Mission is value creation through best execution services and innovative products while upholding highest standards of ethical principles. We want to contribute towards the growth of capital markets.
UFSL is a wholly owned subsidiary of UBL Fund Managers Private Limited “UFML” which in turn is a subsidiary of United Bank Limited “UBL”.
UBL is owned by Bestway Group, a leading UK based business conglomerate involved in wholesale, cement, banking, pharmacy, supermarket & property businesses.
UFSL has a paid-up share capital of PKR 120.6 million and a total equity of PKR 257.46 million as of 30th June 2025 and had earned a consolidated net profit of PKR 71 million for half year ended 30th June 2025.
UFML is among the leading AMCs in Pakistan with total AUMs of PKR 321.08 billion at end November 2025. The company had total equity of PKR 5.35 billion as of 30th June 2025 and had earned a consolidated net profit of PKR 931 million for half year ended 30th June 2025.
UBL is the largest bank in Pakistan in terms of market capitalization, profitability and total assets. The bank’s current market capitalization exceeds PKR 950 billion. The bank had total assets PKR 11,088 billion and total equity of PKR 426 billion as of 30th June 2025. UBL earned net profit of PKR 64 billion in the first six months of 2025.
Our parent company is UBL Fund Managers Limited “UBLFM” which was founded in 2001. UBLFM is a 100% subsidiary of UBL Bank which has an entity rating of AAA/A1+ and over 1,386 branches.
UBLFM has AM1 Rating ‘Highest Management Quality’ (by VIS) which shows highest standards of governance. UBLFM had 91,440 active account holders and PKR 321.08 billion in assets under management (excluding 59.72 billion in SMA accounts) at the end of November 2025.
Asif Ali Qureshi – Chief Executive Officer
Asif is a CFA charter holder and has a masters degree in International Financial Analysis from Newcastle University. He is a Board member of Privatization Commission of Pakistan, a Board member of CFA Society Pakistan and a Board member of Auditing Standards & Ethics Board of ICAP. He has over twenty nine years of rich experience of Commercial Banking, Stock Brokerage and Mutual Funds Industry.
Customer Base
Our customer base will include domestic institutional investors, high net worth clients and foreign investors.
Services Offered
Equity Brokerage UFSL equity broking will be client focused and we will not maintain a proprietary trading book to eliminate any conflict of interest. Our equities sales traders will be trained professionals, who will provide their clients with the widest possible range of ideas and services. Our traders will help clients in identifying market and stock trends by being on top of the information flow, backed by efficient and timely execution and settlement.
- We will offer personalized service, timely execution of trades, economical commission structure and an outstanding customer support desk.
- Customers will have the freedom to trade in shares through Desktop, Mobile and Web-based trading platforms. This will give our clients the freedom and the flexibility to be in permanent contact with the market. It will also enable our clients to react and place transactions immediately that is without any delay and uncertainty.
Fixed Income Brokerage UFSL will offer its clients portfolio diversification via investment in debt instruments like Market Treasury Bills, Pakistan Investment Bonds, Ijara Sukuks and Term Finance Certificates. Our fixed income traders will always try to give most competitive rates to our clients. Clients will be kept updated on economic trends and future outlook of debt / fixed income market with the help of our research team.
Commodity Brokerage UFSL commodity broking will offer trading opportunities to customers at Pakistan Mercantile Exchange (PMEX) – online commodity exchange of Pakistan. UFSL will be registered with PMEX to offer top notch trading facilities to aspiring commodity investors for trading in commodity futures. Commodity clients trading via UFSL, will enjoy extensive branch network, personalized services, daily research and technical reports, regular market updates, and account monitoring assistance.
Major Strengths
UFSL’s major strengths are its strong financial backing, trusted brand name, robust digital infrastructure and experienced management team.
UFSL’s competitive edge lies in its distinct corporate culture, where integrity, ethics, professionalism, excellence, growth and a client-centric approach forms the cornerstones.
MANAGEMENT TEAM
Meet our ambitious & competitive team
Our core strength is our team of highly qualified and experienced professionals committed to the highest ethical standards in serving our clients with utmost diligence.
BOARD OF DIRECTORS
Meet our ambitious & competitive team
Our core strength is our team of highly qualified and experienced professionals committed to the highest ethical standards in serving our clients with utmost diligence.
SHARE
HOLDING
100%
UBL Fund Managers Private Limited
Associated
Entities
- UBL Fund Managers Private Limited
- UBL Bank Limited
OTHER INFORMATION
AUDITOR
Riaz Ahmad,
Saqib,
Gohar & Company
LEGAL ADVISOR
TAX ADVISOR