Pakistan’s Capital Markets, Backed by a Legacy of Trust

UBL Financial Services (Pvt.) Ltd. provides clients with professional access to Pakistan’s equity markets through regulated brokerage services, dependable custody arrangements, and transparent client support.

Backed by the wider UBL group legacy, we combine capital markets expertise with disciplined governance, operational controls, and a commitment to client confidence.

Our role is simple: help investors participate in the market with clarity, convenience, and responsible guidance.

Regulated by

SECP

TREC Holder

PSX

Client Focused

Services

Trusted Since

2001

OUR PURPOSE

Our Vision, Mission and Business

Guiding principles that define who we are and how we serve our clients.

Vision

To be the most trusted capital markets partner, enabling investors to create sustainable long-term wealth.

Mission

To grow investors’ wealth by delivering disciplined market insight, efficient execution, innovative investment solutions, and a customer-first commitment while upholding the highest standards of integrity and ethics.

Details of Permissible Business Activities

UBL Financial Services (Private) Limited is a stock brokerage company. The Company holds Trading Rights Entitlement Certificate (TREC) as a Trading and Self-Clearing Broker of the Pakistan Stock Exchange (PSX) and is licensed by the Securities and Exchange Commission of Pakistan (SECP) as a Securities Broker.

Equity brokerage and trade execution services.
Client account opening and servicing as permitted under applicable securities laws and PSX regulations.
Research, market insights, and client advisory support, subject to applicable licensing and regulatory requirements.
Custody, clearing, and settlement support through relevant market infrastructure and approved arrangements.

Who we are

UBL Financial Services (Pvt.) Ltd. (UFSL), formerly Al Ameen Financial Services (Pvt.) Ltd. (AFSL), was incorporated on February 27, 2014. The Company was mainly engaged in mutual funds distribution services and was renamed as UFSL in June 2025, when its principal line of business changed to capital market brokerage services. UFSL is a TREC holder of PSX and is licensed by SECP. It is positioned as a regulated brokerage platform backed by UBL Fund Managers Limited and the wider United Bank Limited group.

MANAGEMENT

Experienced Leadership, Focused on Client Success

Our professional management team brings deep expertise in brokerage operations, compliance, risk management, technology and client services to drive disciplined execution and quality service.

Chief Executive Officer / Head of Business

Your assets are maintained in secure CDC sub-accounts under a transparent, independently audited custody framework.

Head of Operations

Your assets are maintained in secure CDC sub-accounts under a transparent, independently audited custody framework.

Head of Compliance & Risk

Your assets are maintained in secure CDC sub-accounts under a transparent, independently audited custody framework.

Head of Sales / Client Services

Your assets are maintained in secure CDC sub-accounts under a transparent, independently audited custody framework.

Meet Our Team

Contact Client Services

BOARD OF DIRECTORS

Strong Governance for Responsible Market Participation

Our board provides strategic oversight, governance direction, and policy guidance to ensure accountability, transparency and long-term investor confidence.

Chairman

Your assets are maintained in secure CDC sub-accounts under a transparent, independently audited custody framework.

Director

Your assets are maintained in secure CDC sub-accounts under a transparent, independently audited custody framework.

Independent / Non-Executive Director

Your assets are maintained in secure CDC sub-accounts under a transparent, independently audited custody framework.

Our Governance Commitment

Our governance framework is designed to promote responsible conduct, segregation of client assets, compliance with applicable rules and continuous improvement in service standards.

View governance framework

Investor Information

Final Board composition, roles, committee memberships, and profiles are confirmed against company company records and regulatory disclosures.

About Us

Governance