Pakistan’s Capital Markets, Backed by a Legacy of Trust
UBL Financial Services (Pvt.) Ltd. provides clients with professional access to Pakistan’s equity markets through regulated brokerage services, dependable custody arrangements, and transparent client support.
Backed by the wider UBL group legacy, we combine capital markets expertise with disciplined governance, operational controls, and a commitment to client confidence.
Our role is simple: help investors participate in the market with clarity, convenience, and responsible guidance.
Regulated by
SECP
TREC Holder
PSX
Client Focused
Services
Trusted Since
2014
OUR PURPOSE
Our Vision, Mission
and Business
Guiding principles that define who we are and how we serve our clients.
To be the most trusted capital markets partner, enabling investors to create sustainable long-term wealth.
To grow investors’ wealth by delivering disciplined market insight, efficient execution, innovative investment solutions, and a customer-first commitment while upholding the highest standards of integrity and ethics.
ABOUT US
Introduction of Company
UBL Financial Services (Pvt.) Ltd. (UFSL), formerly Al Ameen Financial Services (Pvt.) Ltd. (AFSL), was incorporated on February 27, 2014. The Company was mainly engaged in mutual funds distribution services and was renamed as UFSL in June 2025, when its principal line of business changed to capital market brokerage services.
UFSL is a TREC holder of PSX and is licensed by SECP. It is positioned as a regulated brokerage platform backed by UBL Fund Managers Limited and the wider United Bank Limited group.
DETAILS OF
Permissible Business Activities
UBL Financial Services (Private) Limited is a stock brokerage company. The Company holds Trading Rights Entitlement Certificate (TREC) as a Trading and Self-Clearing Broker of the Pakistan Stock Exchange (PSX) and is licensed by the Securities and Exchange Commission of Pakistan (SECP) as a Securities Broker.
UBL Financial
Services (Pvt.) Ltd.
Legal Form
Private Limited Company
Incorporation Date
February 27, 2014
Former Name
Al Ameen Financial Services (Pvt.) Ltd.
Current Name
UBL Financial Services (Pvt.) Ltd.
Incorporation Number
0087171
SECP License No.
BRP-380
TREC Certificate
Registered / Head Office
2nd Floor, STSM Building, Beaumont Road, Civil Lines, Karachi
PABX
+92 21 111 825 375
FAX
+92 21 35224953
LICENSES
Incorporation and
License Details
COMPANY PROFILE
Details of Associated
Companies
Strong Group
Backing
Governance
Financial
Strength
Long Term
Commitment
UBL Fund Managers Limited
(UBLFM)
Parent / Sponsor Company
of UBL Fund Managers Limited.
United Bank Limited
(UBL)
Ultimate Group / Associated Company
UBL Fund Managers Limited operates under the United Bank Limited group. UBL provides the broader financial group backing and governance environment.
RATINGS
Management Rating
Our management and fiduciary practices are independently
evaluated for trust and transparency.
Long-Term Rating
A-
High degree of safety regarding timely servicing of financial obligations.
Short-Term Rating
A2
Good capacity for timely payment of short-term financial commitments.
Outlook
Stable
The outlook reflects stability in our business risk profile and financial fundamentals.
These ratings are assigned by PACRA (Pakistan Credit Rating Agency) and reflects the current assessment of UBL Financial Services Limited.